When The Council On Recovery decided to launch a microsite and PSA campaign during Recovery Month, C2C Media was enlisted as a single-source vendor for creating both offerings in a concept to completion capacity. We produced a series of videos that served as first-hand accounts for those that had gone through the recovery process, detailing ups and downs and the paths they had taken to become sober. We also launched a microsite, which served up the videos we created in campaign fashion over a four week process.