Considered one of the foremost thinkers on all things energy, we’ve worked with Robert Bryce for several years. During that time, we rebuilt his digital presence, helped develop a solid social campaign and produced a few videos to explain some complex issues in simple fashion. When his new book, “Smaller, Faster, Lighter, Denser, Cheaper”, was set to hit bookshelves, he asked for an assist. The mission – build a microsite to increase awareness, create a book trailer to pump up potential readers, and get audiences enthusiastic about where the world is headed in the next couple of decades.
Mission Accomplished. The site managed to whet the palette and the video enjoyed tremendous success – nearly 60 thousand views as of the publishing of this article.