Austin City Limits Festival, 2015.

In an effort to build awareness around SONIC Drive-In’s new “Cake Shakes”, C2C Media was hired to direct a series of spots aimed at engaging millenials. The concept was simple – give away free pedicab rides and Cake Shakes for festival goers willing to Shake It For A Shake. Armed with 25 pedicabs, a half dozen GoPro Cameras, two separate camera crews and a Ronin rig for steady shots, our team descended on ACL Fest over the course of two weekends.


Share Our Work